Relive’s Marketing Materials Guidelines for Realtors

When advertising your real estate services — on flyers, business cards, yard signs, social media, email signatures, websites, or anywhere else — you must use one of the following:

In either case, Relive Realty must appear as the broker on the same advertisement, in at least equal size and prominence to your name or team name (and larger where required by your state).

You cannot use a self-styled "business name" that looks or sounds like a separate brokerage.

Real estate advertising rules vary by state. Some states (like Texas) have strict, detailed rules about team names and what words can appear. Others (like Georgia) are more permissive at the state level but still require firm disclosure and prohibit misleading ads.

Rather than create separate rules for every market we operate in, Relive Realty has adopted a single nationwide policy that meets or exceeds the requirements of every state we work in. This:

Important: Your state may have additional requirements beyond this policy. This policy is the minimum standard. If your state requires more (for example, larger broker name disclosure or specific font sizes), you must follow the stricter rule.

Violations of state advertising rules can result in disciplinary action against both the agent and the broker, including fines, suspension, or revocation of your license. Because Relive Realty is responsible for ensuring every sponsored agent's advertising is compliant, we have to be strict about this.

Common state-level concerns include:

Almost everything you put your name on. This includes:

The same rules apply to anything else you put your name on, such as billboards, car magnets, text messages to prospects, branded merchandise, newsletters, and so on.

The only thing that typically does not count as advertising is direct communication with a current client.

This is the simplest option and is always allowed.

Required on the advertisement:

Alternate Names (Nicknames, Middle Names)

If you want to advertise as "Mike" instead of "Michael," or use your middle name, you may need to register it with your state real estate commission as an alternate name before using it in advertising. Requirements vary by state:

Check with the broker before using any name other than the one on your license, and we will confirm what your state requires.

You can advertise under a team name only if it meets all of the following Relive Realty requirements:

Team Name Rules

Examples

Titles That Imply You Run the Brokerage

You cannot use titles like CEO, President, Owner, or COO in your real estate advertising, even if those titles are technically accurate for your team's business entity. These imply you're responsible for operating the brokerage, which can violate state advertising rules in multiple states. This applies to email addresses and website URLs too.

Every advertisement — regardless of whether you use your legal name or a team name — must include:

State-Specific Note

Some states require the broker's name and phone number to be in equal or greater size, prominence, and frequency than the agent's. Other states require at least half the size. Our nationwide policy uses the stricter standard wherever possible, so always default to making Relive Realty's name as prominent as your own.

Social Media

For platforms with character limits or where the broker's name can't fit on every post, the broker disclosure must live on your profile page or a linked page, accessible by a direct link from the post. The public must be one click away from a fully compliant disclosure.

Best practice: Include "Relive Realty" and the brokerage phone number in your profile bio on every social platform, and make sure your profile links to a compliant website.

Websites

Every page of your website must include Relive Realty's name and phone number. Where your state requires a specific disclosure form to be linked (such as Texas's Information About Brokerage Services form), the link must be in a readily noticeable location and meet your state's font size requirements.

Team names must be approved by our designated supervisor Abby Steele (asteele@reliverealty.com) before use, and where state law requires, registered with the state real estate commission by the broker (not the agent). Here's the process:

Important: Do not order business cards, flyers, signs, or update social media profiles with a team name until you have written confirmation from Abby Steele, our delegated supervisor, that the name is approved and (where required) registered.

If you are a member of the National Association of REALTORS®, the term "REALTOR®" may be used in connection with — but not as part of — your personal name. It cannot be used in a team name.

If you are personally selling or buying property:

This applies even to inactive license holders in some states. Check with the broker.

If you have any questions about your specific marketing materials or want to register a team name, contact our Residential Compliance Manager, Abby Steele, asteele@reliverealty.com before printing or publishing anything. We're here to help make sure your marketing is both effective and compliant.