Content Strategy - What to Post?
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Why This Matters
A consistent content strategy builds trust, keeps you top-of-mind, and positions you as both a local expert and a real person. Without a plan, you'll post randomly — or not at all. This framework ensures you always know what to post and keeps your brand balanced and professional.
The 4-Pillar Content Strategy
Post consistently using these pillars:
- Properties – 40%
- Professional – 20%
- Personal/Lifestyle – 20%
- Educational – 20%
Properties (40%)
Why: This is what you sell. Be the face of the homes, not just another listing site.
Format: Vertical video (Reels/TikTok/Shorts), 30–60 seconds, strong hook in first 3 seconds.
Structure: Hook → 3–5 best features → Who it's perfect for → CTA
Hook examples:
- "You won't believe what $800K gets you in [City]…"
- "Stop scrolling if you want to move to [Neighborhood]."
- "This is the best deal in [City] right now."
Professional (20%)
Why: People hire agents who look busy and competent.
What to post:
- Just Listed / Just Sold
- Market updates (1 simple stat per post)
- Client testimonials
Personal/Lifestyle (20%)
Why: People work with agents they like and relate to.
What to post:
- Day in the Life
- Local business highlights
- Hobbies (gym, family, travel)
Educational (20%)
Why: Confused buyers become clients when you simplify things.
What to post:
- For Buyers: "3 Mistakes First-Time Buyers Make," "How Much Money Do You Need?," "What Is Escrow?"
- For Sellers: "3 Things to Do Before Listing," "How to Price Your Home"
Structure: Hook → Problem → Simple explanation → CTA
Simple Weekly Plan
- Mon – Property
- Tue – Educational
- Wed – Personal
- Thu – Property
- Fri – Professional
LEARN MORE FROM THE RELIVE TRAINING ACADEMY
Mastery of Instagram/Facebook Stories
Goal: Stay "Top of Mind" daily without clogging the main feed.
The Strategy: Stories disappear in 24 hours, so they don't need to be perfect. They need to be frequent. Aim for 3-5 story slides per day.
Step-by-Step Ideas:
- Morning: Photo of your coffee or your desk. Sticker: "Time to work! ☕"
- Mid-day: A sneak peek of a house you are touring. Poll Sticker: "Do we love this kitchen? Yes/No."
- Afternoon: A screenshot of a text from a happy client (blur their name). Caption: "Love making clients happy."
- Evening: A simple text slide. Question Box: "Ask me anything about real estate."
