Paid Lead Generation - IG’s $50 Strategy
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Want 10+ conversations for $50?
Stop boosting for likes. Start boosting for messages.
The goal isn’t views. The goal is DMs.
“Boost for Messages” (Simple + Effective)
Goal
Get buyers to message you directly.
Not engagement. Not website clicks. Messages.
Step 1: Post First
Post on your Business FB/IG:
- A listing video
- A carousel of a property
- “Homes Under $400K in [City]”
Make it clear and simple.
End caption with:
“Comment or message me to get the more info.”
Step 2: Click “Boost Post”
Choose:
Goal → Get More Messages
(Not engagement.)
Button: Send Message
This is critical.
Step 3: Target the Right People
Create New Audience:
📍 Location: Your city + 15 miles
🎂 Age: 25 - 65
🏠 Interests:
- Zillow
- Trulia
- House Hunting
- First-Time Buyer
Keep it simple. Don’t overthink it.
Budget
$5/day
10 days
= $50 total
Let the algorithm work.
When the Lead Messages You
Speed wins.
First Follow Up-Reply
“Hi! Thanks for reaching out 😊
Are you looking to move in the next 3 months, or just browsing?”
This qualifies them instantly.
Second Follow-Up
After they answer:
“Got it! I also have access to off-market homes not on Zillow yet. Would you like me to send you that list so we can meet your needs?”
Curiosity = conversation.
LEARN MORE FROM THE RELIVE TRAINING ACADEMY
Pro Tips
- Reply within 5 minutes (huge difference).
- Don’t send long paragraphs.
- Move toward a call or showing quickly.
- Track results. If it works, scale it.
Bottom Line
$50 doesn’t buy leads.
It buys conversations.
Conversations turn into appointments.
Appointments turn into clients.